Uniqlo is launching a new “modest wear collection” that will include headscarves and kebayas, a blouse-and-dress combination common in parts of Southeast Asia. The collection, created in partnership with Hana Tajima, a popular British fashion blogger who converted to Islam when she was 17, also features skirts, trousers, blouses, tunics and long dresses. Uniqlo’s collection comes in the middle of Ramadan, the holy month of the Islamic calendar, and at a time when other retailers like Net-à-Porter and Tommy Hilfiger are also creating clothing lines for Muslim customers. “Our conservative customers will certainly delight at the variety of stylish hijab headscarves,” stated the fashion retailer in a press release early this month, which also noted Uniqlo’s “appreciation of diverse cultures and styles.” However, the new styles will only be available in one shopping mall in Singapore, and through the online shop.
In the behind-the-scenes video, Tajima highlights the solid colors, the light materials and the soft fabrics of her designs.
“We want to create a collection that not only appeals to modern ladies who prefer to dress modestly, but also an international audience who desire clothes that fit comfortably and look contemporary,” she said.
The price for a hijab will range between $24 and $29.