A Slavic workshop of stylists and photographers called Treti Pivni (translates as Third Rooster) have decided to bring back one of the more amazing Ukranian traditions by giving it a new meaning. They’ve produced a portrait series of modern Ukranian women dressed in traditional Ukranian floral headdresses.
According to the tradition, these headdresses were worn by young, unmarried women to show their “purity” and marital eligibility. Now though, the artists are using them as a reminder of Ukrainian identity in rough times the country is going through. With continuing political and actual physical pressure from Russia, the country faces serious threats to its integrity and unity is needed more than ever.
As model Nadiia Shapoval told Vogue Magazine: “I think we are coming back to floral themes because fashion is starting to react on wars that we are having around the globe. We need some tenderness.“