By Madiha Ajaz
Siraj Evans, an industrial designer and a professional model, launched The Room – a company with a mission to rescue fellow designers’ passion and dreams. Offering support for emerging South African designers, The Room is his brainchild, along with interior designer Jenin Evans, and technologies entrepreneur Ishmael Evans.
While Siraj brings his high-level of design skills to The Room, Jenin with his more than 30 years of interior design experience is the ‘go to’ member of the team. Ishmael, additionally, adds his e-commerce talents, opening up opportunities for designers who exhibit drive and determination. The Room offers designers administrative services, accounting, cost analysis and mentoring, leaving them to work ‘on’ their business rather than ‘in’ it. Supervising these services is Yazeed Evans, the chartered accountant of the team.
Brand exposure is needed for a designer’s growth and sustainability, but the cost can often be prohibitive, hence The Room also offers national and international opportunities to its clients, so they can be seen by the global market. Giving its clients a platform to further exhibit their skills and talents to the world of design, The Room employs a model of collaboration to promote designers and products at various events around the world. Being such a prolific bridge for designers, Pret-A Cover™ Buyers Lane is proud to present The Room.