The 7 C’s of Buying a Diamond

When it comes to buying a Diamond the 4 C’s come to mind.  However, in order to purchase  an ideal diamond, the 7 C’s need to be incorporated.

Cut If your partner values the brilliance, fire and scintillating quality of diamonds then the Cut should be the main priority for you. A well cut diamond radiates a lot more brilliance, whilst a poorly cut one will look dull and lifeless. Consider a round brilliant cut or a round Super Ideal Cut diamond. The cut also denotes the shape the diamond can be fashioned into. Find out what your partner prefers. Be it a Round, Princess, Heart, Cushion, or Marquise shape, to mention but a few of all the shapes that are available. Clarity Buying your partner a diamond with visible inclusions or blemishes is a recipe for disaster, and not recommended. Whilst you may not be able to afford a flawless diamond, various other diamonds with inclusions that do not necessarily compromise its beauty can be considered. However, an inclusion in the middle or top of a diamond will compromise the dispersion of light, making the diamond less brilliant and valuable. Colour Women are very particular about colour, so make sure you know what colour diamond she would prefer. Opt for any of the “fancy” colours, such as intense shades of blue, green, yellow, orange, pink, and red. They might be more suited to her personality than the highly valued and popular colourless diamond. Warmer hued diamonds dazzle when set in yellow gold, whilst cold white colours are a perfect fit when set in white gold or platinum. Once again, her preference is very important. Carat If your partner is set on having a big stone, then the greater carat weight, the better (this will come at a cost). One carat is equivalent to 0.2 grams. If your budget can’t fit the size you want, then Cut and mounting can make a diamond appear larger than its actual weight. Do some comparative window-shopping to find the right diamond setting to optimize the magnificence of the stone. Certification Check if the diamond you want to buy has a certificate from the Gemological Institute of America (GIA), and a light performance report certification. A diamond certificate describes the quality of a particular diamond, and lists all of its specifications. Don’t confuse certificates with an appraisal. The latter only places a value on the diamond. Cost It is wise to choose a diamond that offers the best features valued by your partner, but still boasts a good mixture of the first 4C’s (Cut, Colour, Carity and Carat Weight). Whichever feature is more important to her will give you an idea of the cost. Weigh that against your budget and if you cannot find a diamond against those specs that you can afford, consider going a grade lower, or waiting till you have saved up enough for the ideal diamond. Conflict -Free Your partner may not like the idea of wearing a diamond that may be linked to Conflict diamonds. Do some research, and find out the source of origin of your diamond and that it has a 100% conflict-free assurance behind it. Once you have matched all the specs with your budget, and have investigated the source and certification of the diamond, you are ready to find the ideal diamond that she will cherish forever. For information on how to buy diamonds or for a Shimansky diamond tour visit: Information provided by Yair Shimansky, founder and CEO of Shimansky Source of

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