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IFDC Research Booklets
Islamic Fashion Industry Overview:
IFDC has a strong focus on launching the best platform to develop and support the Islamic Fashion industry and eventually the Islamic design industry (art, architecture, interiors, etc.) Our plan for initially building the Islamic fashion industry platform is comprehensive.
Fashion is a growth industry. Women’s clothing in the global mainstream fashion industry is expected to exceed $621 billion in 2014 – a 12% increase over just five years.
The Islamic fashion industry, driven by demand for modest clothing within the parameters of Islam, is expected to provide even greater growth. Considered by IFDC to be undeveloped, it is a trillion-dollar industry in need of structure and development.
According to Thomson Reuters’ report: The Global Islamic Economy Report (2013 Report), the world’s Muslim population of approximately 1.6 billion people spent $224 billion on ‘clothing & footwear’ in 2012. This is expected to grow to $ 322 billion by 2018. Collectively, this clothing consumer market is only second to the largest global market – the United States. Muslim consumer clothing consumption is led by Turkey $25 billion per annum, followed by Iran, Indonesia, Egypt, Saudi Arabia and then Pakistan. However, the rest of the globe is not to be ignored!
A significant Muslim clothing market also exists in countries where Muslims are minorities – in 2012, Germany, France, the UK, Canada and the US collectively spent about $21 billion on clothing and footwear.
Leading GCC clothing imports ($11 billion) were led by UAE (an estimated $7.18 billion) and followed by Saudi Arabia ($3 billion), Turkey ($2 billion), Kyrgyzstan ($1.7 billion) and Iraq ($0.72 billion).
Factors Affecting Market Growth
Strong trade is not the only factor affecting this industry. The global Muslim population is expansive, young, and growing rapidly. With the population expected to rise to 2.2 billion in 2030, the projected growth rate of 1.5% will support the predicted 2018 Muslim fashion spend of $322 billion.
A young demographic profile exists among most Muslim populations – people under the age of 30 currently make up about 62% of the Muslim population, most of which are middle-income. It is expected that the global Muslim population will remain comparatively youthful for decades. And by 2030, 29% of the global young population (15 to 29 years) is projected to be Muslim.
Research shows that Muslim consumption is Islamic value-driven, which supports expectations of growth in demand for Halal products, services, and Islamic fashion. Furthermore, Muslim consumerism plays a big part of the digital revolution where the Muslim cellular subscription base is 1.3 billion (21% of the global figure). This strongly supports online Islamic fashion retail, which has grown in the last few years.
New online fashion retailers keep cropping up – a sign of growth, and research shows that, despite consumer reservations in online security and sizing, e-shopping for fashion is increasing in popularity. Additional factors affecting Islamic fashion market growth are:
• The number of young (especially female) Muslims entering the workforce, becoming financially independent;
• Development in technology, allowing more people access to online shopping and fashion news;
• More consumer platforms and interest has produced more opportunity in engaging a global audience with modest fashion solutions1;
Industry pricing varies from designer to designer, and sector to sector. While the average abaya can be priced between $60 and $350 and at times over $1,000, Indonesian and Malaysian corporations may sell Islamic fashion apparel for as little as $1.50. While it’s difficult to establish whether Islamic fashion prices are on the increase, it is important to note that Islamic culture places emphasis on wearing quality fashion and garments.
The Global Islamic Economy Report (2013 Report); Thompson Reuters (in collaboration with Dinar Standard);
www.reportlinker.com: Womenswear: World Market Overview (Market size, Segmentation and Trends Analysis)
What is iFash™?
iFash™ is a term coined for Modest fashion; It essentially means “all things modest”. Like the remarkable modest market that is ever growing, largely comprised of Muslims, Christians, and Jews and the balance with consumers who have embraced the modest fashion style, iFash™ is a modern term that resonates with this progressive group who live life large yet don’t compromise on the modest parameters that they are committed to. This powerful group is driving trends, taking fashionable looks to a new level, and making their demands for the right attire from all over the world.
Though the word iFash™ was originally used to best describe this exciting group of consumers, and it is deemed a better choice of words than any traditional word used in the past; now we are seeing it being used as a verb. For example, when someone says they will iFash™ their outfit, it means they likely have a mainstream outfit which they will modify to make it modestly fitting within suitable parameters. The use of this new lingo is becoming a common practice amongst this group; and “iFashing” an outfit is the common answer to the lack of options they tend to have in the marketplace, until now; now the Pret-A-Cover™ departments in all retail stores worldwide guarantees iFash™ success every time.
While there are few varying interpretations, everyone generally agrees that modest wear for women within the iFash™ parameters would cover the body in not too tight fitting, with full length down to the wrists and ankles, and no low necklines, all in a stylish manner. For men, it generally means not too flashy or ostentatious whilst remaining appropriate in its fit, generally loose. Overall, any prints with animals or humans (anything with a soul), is avoided. Contrary to some perceptions, modest clothing is rich, stylish, and design savvy. There is freedom of expression, which allows a person to individualize their unique style by incorporating color, beauty & fashionable looks from any part of the world. This is not limited to a certain cultural or ethnic look as some might assume.
The objective of providing chic, trendy, modest clothing is to meet a demand that continues to increase as the modest wear population exponentially increases.