IFDC to Announce Pret-A-Cover™ Buyers Lane, A Revolutionary Modest Fashion and Design Global Market Event, to be Launched in Dubai 2017.

Pret-A-Cover™ Buyers Lane, a revolutionary modest fashion and design global market event featuring designers, artists, and lifestyle from around the world is set to launch in Dubai, 2017. The date and venue will be disclosed in a formal announcement to be released soon.

With innovative solutions, Pret-A-Cover™ Buyers Lane is designed to be unlike any other modest fashion and design event to date. “Without giving away too much just yet, I can tell you that we’ve been working toward disruptive solutions to the Fashion Week model, which increasingly presents challenges in the rapidly changing industry. We believe it is important to be innovative in addressing all the issues and delivering solutions that participants and stakeholders will genuinely find beneficial and effective. We now have the answers that will serve the industry better; a revolutionary concept that will take modest fashion and lifestyle to the next level”, said Alia Khan, Chairwoman of IFDC, an organization dedicated to the support and development of the modest fashion and design industry and its players. Khan led the global IFDC team in carefully designing and producing the effective Pret-A-Cover™ Buyers Lane, which will be a key event to satisfying the great demand of the nearly $400 billion spending power in this market.


The time has come. The highly anticipated Pret-A-Cover™ Buyers Lane will offer more exposure to designers and artists and satisfy the demands of the buyers and consumers. The new solutions will generate a platform that will be exciting to all. Meaningful engagement will be made easier for the vast industry stakeholders. And the global fashionistas, consumers, and VIP clients will savour the modest lifestyle shopping experience unlike any other!

“Modest fashion and lifestyle is a global play, and our events must reflect that. We must be at the forefront of the best solutions to ensure that our designers, artists, and retailers get the most out of their hard work and creative genius. And what better place to launch such an event than Dubai, a proven shoppers paradise and retail haven”, said Khan, “We also have plans to bring this event to about 3 more countries in the immediate future, then we’ll implement an expansion plan from there onward. We want everyone to benefit from this new concept”.


With IFDC’s signature career defining awards, and exposure to a coveted consumer base that is attracted to shopper friendly regions of the world, the unique strategies make this the most important modest fashion and design global market event to date. More details will be released soon.
For designer and artist submissions and other inquiries, please contact Office@IFDCouncil.org

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