By Maya Allen
“I’m not trying to promote any religion here. I’m just trying to promote acceptance.”
Australian beauty vlogger Chloe Morello has 1.7 million YouTube followers and well over 700,000 Instagram followers. She’s definitely made a name for herself in the beauty blogger world and has fans across the globe.
For the past two years, Morello has done a highly requested makeup tutorial in honor of the Eid al-Fitr, an Islamic holiday that celebrates the end of the monthlong fast of Ramadan. This year was no different, and over the weekend, she created a video that features a “Soft Glam Look with Cool Tones” on her YouTube channel, which now has over 400,000 views.
She begins her video as expected — thoroughly going through all the steps of her flawless makeup routine for a soft, glowy look with cool gray tones on the eyes.
Near the end of the tutorial, Morello puts on a white hijab, something she also did in her previous Eid tutorials. She poses from a few different angles to show her followers what the finished look is like with a headscarf on. “Just so you can see what the look will look like with a hijab on. I don’t want to offend anyone when I do this,” she says in her video.
“How do you guys deal with getting makeup on your scarf?”
The video has a slew of comments praising her for highlighting another culture. “You are the only non Muslim beauty blogger who does this for us Muslim girls. I love you for this and for your sense of humour and oh my God you’re so pretty.”
“Love it when you put on the hijab. It shows me how the makeup would look because when you put the hijab on the eyes pop and everything just looks different. I am a hijabi and I LOVE the video.”
Others were not as happy. They felt like her wearing the hijab was disrespectful and mocking. “I would never wear a hijab …that’s like wearing a kippah as a decoration….you can’t try on a religion,” wrote one commenter. “It’s either your lifestyle or it’s not…any other form of wearing it is disrespectful to other cultures and religions.”
Said another, “For you it’s easy to wear it like a costume, for the purpose of a tutorial, while actual Muslim women wear it with the risk of being harassed or being attacked due to the fact islamophobia is still so high in society. Just something to think about for your next tutorial!”
After receiving all of the negative comments, Morello took to Snapchat to plead her case. According to the Daily Mail, Morello said, “It’s always very interesting reading the comments on my Eid tutorials because at the end of the video I put a hijab on just to show you how the makeup will look. I’m an atheist … I’m not trying to promote any religion here. I’m just trying to promote acceptance.”
She then acknowledged that she was very aware of the discrimination many Muslim people face.
“‘It makes as much sense as it does to do a Christmas tutorial to do an Eid tutorial. It’s really not a big deal. People are making a big deal out of a video that’s nice to be appreciative but it should be normal … as in it should be normal for Islamic women to feel a part of society,” she said.
According to Morello, her Eid tutorials in the past have always been received well. “Some girl said I was culturally appropriating Islam by putting a hijab on,” she said. “Can I just say I don’t want to wear a hijab as an accessory … I’m putting it on so you can see how it looks with the makeup.”
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