Muslim Designer Anniesa Hasibuan Dazzles again at NYFW with Hijabi Models and Dramatic, Wearable Statement Pieces

By Neilson Barnard

Credit: Getty Images for Anniesa Hasibuan

New York, NY – The moment the first model hit the runway in her all white-sequined gown, paired with a glamorous ruffled jacket the audience was in awe, and the ‘Drama’ had commenced. This season designer, Anniesa Hasibuan, traded in her pearls from last season for sequins, ruffles, feathers, and gold…lots and lots of gold.

Anniesa Hasibuan, the Muslim designer from Indonesian who went viral last season after showing the first collection with all Hijabi models returned to fashion week for a second season to a full house on Valentine’s Day. Satin pants were layered harmoniously with feathered skirts, velvet blouse and intricate jackets created an effortlessly chic ensemble that could be worn together or as separate pieces. Sporty couture “letterman” blouses with the letter “A” for Anniesa offered a touch of whimsy and playfulness to the collection, while details like “A” embossed leather belts and jeweled leather gloves demonstrated the designer’s impeccable attention to detail.

The collection, entitled ‘Drama,’ was inspired by women and the fact that all that women are passionate, emotional, multidimensional, and strong! Her sparkly beautiful designs show that you don’t have to show skin to be feminine, and that hijabi women are anything, but oppressed.

The designer’s collection of modest wear is made of separates that can be worn and styled to suit a more western fashion palette. A major aim of the designer is to show that modest fashion is universal. She made a relevant and cultural statement once again having all of her models wear hijabs.

The show was cast with Anniesa’s army of diverse models from all over the world, including immigrants, green card holders, and 1st/2nd generation Americans, who marched out two by two for a powerful display celebrating America’s diversity and acceptance of all cultures. As the models cascaded backstage, Anniesa appeared displaying, pride, emotion, strength and her four-month pregnant belly showing that women really can do it all.

Models were all adorned in silver hijabs and make-up from beauty sponsor Wardah, a Halal friendly beauty brand.  Notable attendees included celebrities Rondae Hollis Jefferson (NBA Player, Brooklyn Nets), Karlie Hay (Miss Teen USA), Sammi Giancola (MTV’s The Jersey Shore), Serbian Singer – Didi J, singer Aubrie Lee Sellers, American Olympic sabre fencer, Ibtihaj Muhammad and editors from Fashionista, Glamour and InStyle.


Anniesa Hasibuan is born in Jakarta, July 30 1986. She is the wife of a young entrepreneur, Andika Surachman. After some time, Anniesa began a new hobby and dove in to the fashion world. Initially, she designed outfits for herself but as time

went by she began designing for the close friends. In the early portion of 2015, Anniesa along with her husband’s support took a huge step into the fashion world.

Her passion in the fashion world drove her to her first big runway debut in London, which is one of the four fashion capitals in the world. Her design was welcomed in London, she then began taking fashion designing courses in London to enhance her uprising career. Anniesa’s collection is currently available at IFG (Indonesia Fashion Gallery) in New York City to expand her voice.


Instagram: @anniesahasibuan



About Wardah

Wardah Signature Beauty is our commitment for years to set out the quality in cosmetics. Not just cosmetics, but a pillar for women to stay beautiful in their characters. In each process, Wardah cosmetics and skin care products are made

using modern and advanced technology under the meticulous supervision of its vastly experienced pharmacist and dermatologist.
Wardah products are made with only premium all natural, halal and safe ingredients. With Wardah, woman can still feel cherished and comfortable. Asian

women are blessed with beautiful but more delicate skin, compared to European or American women. The outer dermis is thinner, therefore it becomes more sensitive and susceptible to external factors. This merely fact is sufficient to be our foundation that Indonesian women need skin care products with complete and thorough protection. Wardah combines advanced technology, international dermatologist standard formula and premium all-natural ingredients. Every process are supervised by our vastly experienced pharmacist and dermatologist. Before launching a product, it is our responsibility to conduct a blind test to finalize the safety of our products. Because skin safety is a high priority to Wardah. Wardah products are soft, perfectly formulated and don’t contain Hydroquinon.

The first image of Wardah as cosmetics for Moslem women is now revamped. It expands to be favored by broader public. Wardah believes that being beautiful is universal. For years, many Indonesian women, not only the Moslem ones, have chosen Wardah. It creates a context where Wardah always innovates and stays creative to meet every need. From cosmetics with fresh colors to high quality skin care products. Wardah Signature Beauty puts Indonesian women on the front page with their unique personalities. Wardah ensures that with every color applied, every powder coated or every shade blended, one woman is being confirmed that she’s a fine lady.

Since 1995, Wardah always believes in beauty that inspires. Indonesian women can be exposed to the world dynamics, but they don’t forget the eastern culture with its courtly behaviour. For a Wardah woman, cosmetics aren’t just for body but also for the soul. Her beauty makes her love her own self, as much and as deep she loves the people surrounding her. Being beautiful is easy. But an inspiring beauty comes from the heart. And for that, Wardah never stops accompanying every Indonesian women. Wardah Signature Beauty is a philosophy that runs in our blood. From the beginning of production to our best frontier, Wardah Sales Promotion Staffs.

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