By Laura Regensdorf
Louis Vuitton has a way of redefining timeless chic: Its coveted antique steamer trunks prove that luggage is anything but pedestrian, and Nicolas Ghesquière’s elbow-grazing leather gloves for fall give the classic opera length a cool punk-rock update. But the fashion house has been noticeably quiet on one front, fragrance, for nearly 90 years—though not for long. Next month, it will introduce seven extraordinary perfumes that walk the line between rarefied and wearable, with a lineup of carefully sourced ingredients (Florentine iris, Chinese magnolia oil) that echo the company’s globe-trotting history. Even the bottles, by the design star Marc Newson, are elementally on point: rounded glass bottles, pared-down stopper caps, neat black type.
At a time when the notion of a full fragrance wardrobe—one for every mood and occasion—has largely supplanted a signature scent, it’s only fitting that the debut isn’t one hero product, but rather a gang of superheroines. “One can always consider that smells are genderless and everything is unisex,” Jacques Cavallier Belletrud, the master perfumer behind the scents, explains. “That said, I had a wonderful time imagining each of these creations on a woman’s skin.”
When the collection hits Louis Vuitton boutiques on September 1, you’ll be able to do more than imagine. A test-drive of Turbulence, with its seductive hit of white florals, might transport you to Belletrud’s garden in Grasse at the height of August, when the jasmine bushes and tuberose are in full flower. Another jewel of the French fragrance capital—rose de mai—mingles with varieties from Turkey and Bulgaria in Rose des Vents. Contre Moi, laced with Tahitian vanilla, steers toward the tropics; the sensuality of skin reigns in Dans La Peau, a blend of leather notes, musks, and jasmine sambac. Mille Feux also draws on the house’s iconic leather, this time with raspberry and the osmanthus flower. And Matière Noir skews intriguingly dark (spiked with Laotian agarwood), while Apogée conveys a lightness of being, with lily of the valley as its muse. Whatever voyage you choose, it’s time to get packing.
Les Parfums launches September 1 at select Louis Vuitton boutiques; $240 for a 100ml bottle, and $350 for 200ml.