Pret-A-Cover™ is part of the Islamic Fashion and Design Council (IFDC) that is dedicated to the needs of the consumer. This is where the opportunity for the retailer and designer lies. Primarily a new retail store category like the Pret a porter area of a store is dedicated to ready wear, Couture is for party wear, Active wear is for sportswear, now the Pret-A-Cover™ department or section of a store will be dedicated to modest wear. However, Pret-A-Cover™ is a lot more than that. It is a comprehensive program that offers a range of supporting services to retailers and designers so they can attract the valuable modestwear consumers, and make them feel understood. Pret-A-Cover™ Online is a guide developed in conjunction with the talented IFDC Italy tech team, that will ensure success for the participating stores, designers, and shoppers. This space in the IFDC website will eventually expand into a hub that will give the consumer quick access to products, product advice, information, shopping tips, and more. “Pret-A-Cover™ is a mindblowing concept that will revolutionize shopping forever”, said IFDC Italy Country Manager Paolo Costanzo, “By creating a space online that facilitates every day shopping all the while providing interesting content on a wide range of topics from how to shop, lifestyle advice, personal tips, PAC will take you on a shopping journey you are sure to love”. The consumer in the modest fashion market needs advice, tips and guidance on where to go, what to look for, and how to use it best. This is what the online space will be all about. “For consumers, retailers, and designers, a whole new world will open up with the tools provided by Pret-A-Cover™ online and it is sure to be everyone’s most trusted shopping companion”, said IFDC Chairwoman, Alia Khan, “with this handy new tool, the consumer will be offered ease in shopping while retailers and designers around the world will benefit from increased traffic and exposure”. The useful information, whether it ranges from how to buy make up that you won’t regret, to what to look out for when online shopping, to how to find that impossible clothing article in a modest version and more, will save you time, money, and stress. Pret-A-Cover™ is the best guide that every consumer wants and needs, creating an experience that is not available anywhere else online. It is finally time to say goodbye to the everyday challenges modest consumers face, and say hello to the new and trusted: Pret-A-Cover™ Online!