iFash™ Outpaces Mainstream Fashion

#muslim #designers #IFDC #islamic #islamicdesigners #modest #modest designers #islamicfashion #fashion #art #Islamicfashionanddesigncouncil #islamicclothing #clothing #islamicart #ifash #idez #islamicdesign #islamicfashiondesigncouncil #hijab #hijabdress #dress #hijabclothing #hijabwear #streetwear #abaya #abayawear #abayaclothing #modest #modestwear #modestfashion #modestclothing #fashioncouncil #islamiccouncil #muslim #muslimdress #muslimclothes #muslimclothing #fulldress #covered #modernfashion #culture #culturalfashion #halal #halalfashion #tayyeb #tayyebclothes #tayyebfashion #hijabnews #fashionnews #abayanews #news #fashionshows #events #fashionevents #islamicevents #muslimEvents New research points to global opportunities for the halal fashion, design and beauty markets. Dubai, United Arab Emirates, June 2015: It’s official! The growth in Islamic fashion is currently outpacing global mainstream fashion. This is according to new research booklets released by Islamic Fashion Design Council (IFDC) in partnership with the Dubai Government, under Dubai Exports at Department of Economic Development, the Dubai Islamic Economy Development Centre (DIEDC), and EuroMonitor International. The three glossy booklets, focusing on halal fashion, halal beauty and halal design provide some interesting insight into the lucrative nature of these markets, each of which offer untapped potential. “We were always aware of the fact that Islamic fashion and lifestyle products held great promise but the details highlighted through these reports now provide a deeper insight into these markets, which is helping us to plan better initiatives on how they can be further accessed and developed,” said Chairwoman and Founder of IFDC, Alia Khan. “The report not only mentions growth opportunities in fashion but also indicates that mainstream fashion has been forecasted to slowdown between 2013 and 2018.” “For instance, the report not only mentions that growth opportunities in fashion can be found through niche markets such as those catering to religious values, demands and traditions, but also indicates that mainstream fashion has been forecasted to slowdown between 2013 and 2018, while the demand for halal fashion in the Organization of Islamic Cooperation (OIC) is steadily on the rise. Accounting for 7.5% of the global expenditure in this segment in 2013, this demand is expected to increase to just over nine percent in 2018. In other words, the growing demand for fashion products in the Organisation of Islamic Cooperation (OIC) is outpacing the global mainstream fashion pace!” In addition to fashion, the halal beauty and design sectors also show great promise and opportunity. Although, unlike its fashion counterpart, the global market for beauty and personal care is set to continue a slow growth over the next five years, growth opportunities again lie in developing countries and niche markets and the report states that this ‘signals an opportunity for a brand to fulfil specific needs and expectations of certain consumer segments as a key differentiator in both the developing and developed worlds.’ Interestingly enough, one would think that in a sector where the covering of a women’s hair is prevalent, hair products may take a backseat. Not so, says the report! “We knew that; it is something we have been well aware of as hair is a common concern especially for women who cover since they know their hair needs a special type of care – hence the need for specialised products targeted at this lucrative market”, says Khan. In OIC countries, bath & shower, and hair care sales account for a large part of sales, and larger in comparison to those of mainstream markets. Fragrances also have a far larger share of market sales at 14% vs. 10% worldwide. This is strongly indicative of the importance of fragrances and hair care for Muslims. The research work noted product packaging, fashion, interiors and then accommodation as the four key industries in which design has significant impact. Each of these show slow yet positive year-on-year growth but Halal and Islamic design are relatively new concepts to the business world, and the development of this sector is in its very early stages. And while consumers still have low awareness of Halal design, there is opportunity for it to establish itself as a differentiating factor. So where do we go from here? “The report has shown that future growth opportunities for mainstream fashion will be via developing countries and through niche markets, such as those catering to religious values, demands and traditions. When it comes to the halal market for beauty and personal care, the research shows that this is not yet standardized and we see a lot of missed opportunities which IFDC is working on addressing. It is for these reasons, and more, that IFDC is so committed to ensuring that the Islamic Fashion (iFash™) and Islamic Design (iDez™) sectors receive as much support as possible,” said Khan. “There is a lot of potential to tap into, and we are looking forward to helping designers, artists, and all creative talent realise this success through the focused and exciting platforms offered by IFDC.” Research Made Available to Media First While the research reports are being made available via request to the media this week, IFDC will open the information to the general public via its portal (www.islamicfashiondesigncouncil.org) as from Sunday, 5 July 2015. Members of the media wanting access to the reports prior to their public release can contact IFDC via Natasha.vanderberg@islamicfashiondesigncouncil.org #muslim #designers #IFDC #islamic #islamicdesigners #modest #modest designers #islamicfashion #fashion #art #Islamicfashionanddesigncouncil #islamicclothing #clothing #islamicart #ifash #idez #islamicdesign #islamicfashiondesigncouncil #hijab #hijabdress #dress #hijabclothing #hijabwear #streetwear #abaya #abayawear #abayaclothing #modest #modestwear #modestfashion #modestclothing #fashioncouncil #islamiccouncil #muslim #muslimdress #muslimclothes #muslimclothing #fulldress #covered #modernfashion #culture #culturalfashion #halal #halalfashion #tayyeb #tayyebclothes #tayyebfashion #hijabnews #fashionnews #abayanews #news #fashionshows #events #fashionevents #islamicevents #muslimEvents

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