By: Ayesha Siddequa
Save tons of money in your next fashion purchase. Yes I am talking about wearing unique fashion that’s customised for you and for your body type while being able to save tons of money. Please read on and I will show you how.
Apparel is easily the second-biggest consumer sector after food. We’re spending $282 billion on new clothes annually, up from $162 billion in 1992, based on U.S. Census figures.
Does Sustainable Fashion ring any bells? It’s about being more environmentally responsible in your clothing habits and saving some money at the same time.
Looking at the statics of Dubai fashion I learnt that Dubai is quickly emerging as a fashion hub in the region due to support from domestic and international fashion enterprises as well as the government. Here are some of the findings:
- The Dubai Chamber of Commerce and Industry also supports the fashion industry and has brought many leading international fashion houses to Dubai;
- The government also supports the fashion industry by organizing fashion events to promote tourism;
- According to a survey conducted in 42 countries by ACNielsen, one-third of the UAE respondents claimed to be buying luxury goods and that UAE customers are one of the most energetic consumers of designer apparel and accessories.
Our purchasing decisions have been influenced by fashion that is trendy and affordable (fast fashion), even if they have a huge impact on our health, on the environment, have been unethically produced or use forced child labour, as we make our choices with our wallets. But what if we can wear the latest trend, look chic and unique by spending less than what you would have spent on the same fast fashion brands (like Zara, H&M, Mango, Topshop etc)?
There are a growing number of companies out there who are challenging the status quo. Future Fashion is one of them. At Future Fashion you can make ethical purchases that are affordable, chic and unique to every individual.
A Cambridge University study reports that in 2006, people were buying a third more clothes than they were in 2002, and women have four times as many clothes in their wardrobe than they did in 1980. There are many who are also getting rid of similar amounts each year. The increase in the amount of clothes people consume has huge consequences on the environment and on your health (please read my previous blog on Dangers of Synthetic Fabrics).
Do you know what the impact of fast fashion on the afterlife of clothing is? Most of us think that our old clothes go to those in need once we drop them off at a thrift store. Think again. The clothes we’re getting rid of are poor quality, they’re cheaply made. That translates to a lot of clothes that can’t be resold. Instead, they end up in the postconsumer waste stream, making for literal mountains of waste.
The term ‘slow fashion,’ coined in 2008 by sustainable design consultant Kate Fletcher, describes an approach to clothing and fashion that is decidedly at odds with the fast (and even faster) fashion cycle. “Slow fashion encompasses sustainable fashion, but it takes a broader view than just supporting organic T-Shirts,” said Elizabeth Cline, author of Overdressed: The Shockingly High Cost of Cheap Fashion.
Here are some tips that will save you tons of money on your future, fashion purchases:
- Don’t buy new things unless you really need to;
- Take time to think of what clothing you actually need, and are likely to use;
- Research sustainable fashion brands. Clothing brands, such as Fashioningchange who offer clothing as similar price points than their less environmentally conscientious competitors;
- Invest in good quality garments that last longer or if you cannot afford them, up-cycle your wardrobe to match the latest fashion trends. Future Fashion helps you with this;
- Check for different types of fabrics when shopping. Choose more natural fabrics like organic cotton, bamboo, hemp etc as opposed to synthetic ones like polyester;
- Tailor make your clothes so you can have a great fit, design and uniqueness. Design them to be sustainable i.e. the outfit is designed to convert into a different outfit;
- Ask the store if the brand is ethical/fair trade/organic/eco-friendly or even sustainable;
- Take good care of your clothes. Wash them right, use material as instructed on the label and try to use it efficiently and once you feel its no longer trendy, swap it, up-cycle it (repurpose your current clothes) or recycle it buy donating to charities/re-using as a cleaning clothe around the house or for your car.