H&M launches ‘Close the Loop’, a collection made using your recycled clothes

  post H&M has realised its goal of creating a “sustainable closed loop” for fashion; and we like that they are using the iFash look to promote it! In February 2013, the Swedish high street retailer launched a global garment collection initiative which saw customers who brought in a bag full of unwanted clothing, by any brand, to any H&M store rewarded with a £5 voucher. So far, over 14,000 tonnes of clothing have been collected globally. That initiative has now led to H&M’s first denim collection made using recycled cotton from textiles collected. “Creating a closed loop for textiles, in which unwanted clothes can be recycled into new ones, will not only minimize textile waste, but also significantly reduce the need for virgin resources as well as other impacts fashion has on our planet,“ says Karl-Johan Persson, CEO of H&M. Featuring pieces for men, women and children, each item in the new collection is made of 20 per cent recycled cotton from collected clothes and 80 per cent organic cotton. H&M hopes to increase the amount of garments created using at least 20 per cent recycled cotton by 300 per cent in the near future. The ‘Close the Loop’ collections will be available in all stores worldwide and on hm.com from September 7, 2015.   Source : Telegraph.co.uk

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