Farfetch, the online platform to shop the world’s greatest selection of luxury, has collaborated with Islamic Fashion and Design Council (IFDC) to create a Pret-A-Cover™ edit, dedicated to modest-wear fashion customers. This collaboration will allow Farfetch and IFDC to create a bespoke shopping experience, catering to the specific style needs and desires of Pret-A-Cover’s valuable global consumers, who embrace the modest fashion lifestyle.
“Being the only retail program that helps stores create a section dedicated to customers looking for modest wear, Pret-A-Cover™ teaming up with Farfetch is every modest consumer’s fashion dream!” said Alia Khan, Chairwoman of IFDC who headed the design team to launch the Pret-A-Cover™ program early this year.
The edit of women’s modest-wear pieces for Pret-A-Cover™ is curated by IFDC and Farfetch jointly. The section will be available for Pret-A-Cover’s subscriber database of modest-wear customers to shop on Farfetch.com in December 2016.
“At Farfetch, catering to the specific tastes and needs of our customers on a global level is always at the heart of what we do. We are excited to work with IFDC on this Pret-A-Cover™ initiative to provide this bespoke shopping experience to a global modest-wear audience”, said Candice Fragis, Buying and Merchandising Director at Farfetch.
Farfetch will also be part of the launch of a virtual fashion week for Pret-A-Cover™ to debut in IFDC’s publication, COVER magazine. Farfetch’s buying, merchandising and editorial team will review the unique collections from the latest outstanding designers from around the world, whose work focuses on chic modesty. Pret-A-Cover™ Fashion Week is a virtual fashion week, created to give modest-wear designers a global spotlight; yet another disruptive idea brought to you by IFDC.