Debenhams begins selection process by confirming IFDC’s Pret-A-Cover TM Buyers Lane Designers Natasha Kamal and Mahmoud Wehbe’s ZAW Fashion   Joint IFDC and Debenhams Release: Oct 22, 2018 An exciting choice of new modest wear designer collections have successfully shown at Debenhams, The Avenues, thanks to a meaningful collaboration with Pret-A-CoverTM Buyers Lane (PACBL), the revolutionary modest fashion and design program from Islamic Fashion and Design Council (IFDC). After the event came to a close, Debenhams went into review and deliberation mode to finally  announce today that IFDC’s PACBL designers selected for ongoing placement are … Continue Reading »

Layer-up   This season, there was a distinctive layered look to the runways from high-end Balmain to Alexander McQueen. Fashionable and definitely functional, oversized, ultra-long leather coats and capes in a variety of textures and wears will be a key fashion staple for your wardrobe this autumn. For the extra fashion-forward of men, you can also try mixing it up even more with leather vests and trousers. We recommend contrasting your leather with some luxury cashmere for that perfectly polished look.  2.  Caps  A hat is a must-have functional fashion accessory as the weather cools, but the … Continue Reading »

Dubai, UAE, 16th October, 2018  – Pullman Dubai Creek City Centre and Pret-A-Cover™ Buyers Lane to launch “Artist Playground by Pullman” on November 2 nd, 2018.­ Following the successful debut of the ”Artist Playground by Pullman” at IFDC’s revolutionary Pret-A-Cover™ Buyers Lane event in City Walk, Dubai earlier this year, art lovers have been eagerly awaiting the unique permanent art space to follow up the legacy of the successful event. In an exclusive VIP event on Friday, November 2nd , 2018, VIP guests, key media, art lovers, and the hotel’s exclusive clientele … Continue Reading »

Following the success of the first Saudi Fashion Week earlier in the year, much excitement had been building for the second installment due to take place this month. However, organizers have just confirmed that the event will be postponed until further notice.  The event’s founder, Princess Noura bint Faisal Al-Saud will reveal the new dates for the promised fashion week in Riyadh, following a confirmation from organizers that the event is still going ahead.  “I want every designer in Saudi Arabia to not be afraid and to come out and show what they … Continue Reading »

As a modest dresser, it can often seem as if our choices are more limited, but we can actually shop at all of the same stores as mainstream fashionistas as long as we know a couple of tips and tricks to customize pieces and make them fully modest. What are the main things that we need to change to make a wardrobe modest? Well, low necklines, high hemlines, sheer fabrics and ripped jeans are always a no-no, but with a little creativity and access to these 5 hacks, you will … Continue Reading »