With the temperatures rising and a hip vibe in the air, we welcomed the Prêt-à-Cover™ Buyers Lane, modest fashion and design event to the chic plaza of City Walk, Dubai, run by the luxury developers Meraas. Taking place from the 28th of March, to the 2nd of April, the show was the first of its kind, doing away with the obligatory cat walks, and gathering global fashion houses together to mark the start of a modest revolution. The venue was filled with fascinating designers and their unique pieces. City Walk’s … Continue Reading »

Modest Revolution

Pret-A-CoverTM Buyer’s Lane concluded this week with an exclusive Closing Ceremony at IFDC partner Artist Playground by Pullman Hotels. The winning shows were announced by Alison Tay, Editor in Chief of Grazia Middle East. On viewing video shows from over 30 participating designers, Alison said, “Film is becoming an increasingly powerful tool when it comes to fashion, and I was very impressed to see each designer use this platform to create and continue the conversation about modesty,” said Alison. The 3 winners announced were local modest fashion brand The Modist, modest athleisure wear … Continue Reading »


Anita Savicka is the Latvian designer behind the Anita Sondore brand. The brand is equal parts vision, giftedness, know-how and passion. Anita polished her skills working alongside various Jewelry makers such as the Ermini master studio in Rome and Van Cleef & Arpels in Paris. Anita says her jewelry is her own story, a mirror of its time. “There are personalities, individuals, living, breathing, ringing with a deep thought and a message in their hearts.”   The granddaughter of a blacksmith, Anita carves with unusual tools. She states that her mission is to observe and look for sources of inspiration; … Continue Reading »

modest fashion

Bianco Mimosa is a name that is half Italian, half Malaysian. Bianco being white, and Mimosa being the Malaysian flower known as the ‘Touch Me Not’. This implies a mixed character if you will, Italian high style, with a strong adherence to a Malay identity. The brand was founded by Suraya Mustapha who holds a bachelor of Electric engineering with honors from the National University of Malaysia. Not your average background for someone in fashion! She topped that off with 20-year experience in the field as well as in industry … Continue Reading »


The Florentine shop itself is a feast for the eyes, with its frescoed vaulted ceilings, paintings, large hardwood floorboards and a charming winter garden. One can only envision beautiful things coming out of this place. Draping yourself in a bespoke silk robe with customized embroidery is sure to inspire images of manicured Italian lawns and make you feel privileged to witness some great heritage passing. It will leave you feeling regal, for Loretta Caponi is a brand fit for kings and queens.   Women collections are characterized by being extremely feminine, with soft … Continue Reading »

modest fashion

The inaugural Pret-A-Cover TM   Buyer’s Lane (PACBL), a modest fashion and design week by Islamic Fashion Design Council (IFDC) took off yesterday at City Walk in Dubai.  Dubbed as the ‘revolutionary fashion and design event’ f or breaking away from the traditional cat-walk and innovative use of projection screens to showcase its collection, the event introduced the modest offering of over 30 international and local designers on the opening day.  In the spotlight were designers including The Modist, Astel, Isabella Caposano, Blue Meets Blue, Laurafed, Under-Râpt, The Hijab Lee, Miella, Kopenhagen Fur, … Continue Reading »