By Madiha Ajaz
Among the many brilliant designers that are being showcased in Islamic Fashion and Design Council’s upcoming event PretACover™ is Araida – A Russian brand that promises to redefine modest femininity. Established in 2014, Araida is a dream project of two young women, that has already launched three collections: Demi Couture, Fall/Winter ‘17 and Spring/Summer ‘16. Each of its outfits is a piece of art, embodying grace and elegance.
The Fashion House of Araida boasts multilayered cuts combined with the architectural forms in its ensembles. Handmade in their own workshops, the weightless fabric with artistically embroidered silk creates elegant silhouettes in its finest forms. The talented designers of Araida effortlessly fuse the wisdom and gracefulness of the modest fashion with impetuous modernity.
In an effort to overcome stereotypes about modest fashion, Araida successfully creates attires that are both modest in appearance as well as modern in style.
Wanting to make a global mark in the world of Modest Fashion, Araida dreams to create masterpieces that are acclaimed internationally by women, as not many Russian brands have been able to gain international recognition. Hence, Araida is a part of an event that is a global revolution in the world of fashion.