For Immediate Release
Jan 15, 2019 – Dubai, UAE: With hundreds of global designer submissions still pouring in from around the world, narrowing down to a select group of designers who will showcase in the upcoming Pret-A-Cover™ Buyers Lane, The Retail Summit Edition on Feb 13 & 14, 2019 at the Atlantis Hotel, The Palm, Dubai was no easy task. Islamic Fashion and Design Council’s (IFDC) selection committee are delighted to announce the final modest fashion & design participants who they feel have potential to become a strong part of the global modest fashion narrative and the $1.9 trillion global Muslim lifestyle market through IFDC’s Pret-A-Cover™ Buyers Lane revolutionary concept. These brands are recipients of the IFDC Fund that will cover fees of the participants.
SELECT DESIGNERS TO SHOWCASE FOR
PRET A COVER™ MINIMALS CATEGORY
Pret A Cover™ Minimals is a category dedicated to the idea where collections are created to allow the consumer to own less pieces that will yield more looks. Different combinations of clothing items will yield looks ranging from casual street wear to exquisite evening wear all from styling a combination of pieces in different ways. Select designers will show us how to have a less cluttered closet that will still yield us a variety of great looks.
Final Selected Participants
Based in Dubai, LAMACE has established itself as the go-to destination for East meets West luxury fashion with an eclectic mix of Western design mixed with the opulent luxury of Eastern silks, fine fabrics, and delicate embellishments.
B. Zarina is the lifetime vision of sisters: Shazia and Kulsoom. Known for their company Unique Hijabs, B.Zarina is their new design house that caters to the modern modest woman. This dua known for their expertise in metallic touches, laces, and rich colors over a black canvas has something fabulous in store for you.
In 2016, Ehtiros founder Adriana Crovetto made an inspiring journey through central Asia, connecting deeply with the culture, people and region. As she traveled she decided to create a brand that would merge exquisite traditional craft with the contemporary world and Ehtiros was born, meaning “passion” in the language of Uzbekistan. Now she invites you on this exquisite journey.
Anna Vese is a Beverly Hills based luxury kaftan brand founded by designer and stylist, Brittany Somerville. Fusing the regal elegance of Eastern fashion with the stylish comfort of California chic. Be prepared for this perfect balance of high fashion and effortless comfort to captivate you.
Irena Funduk Fashion is proud to present their A/W 2019/20 ‘Stars In Us’ collection at Pret A Cover™ Buyers Lane, The Retail Summit Edition consisting of maxi dresses, trousers, coats, cover dresses, and specially designed hijabs. The collection is inspired by the life-after or afterlife, capturing the common idea of harmony, peace, unity, freedom, and love.
What started as a couture house 18 years ago, developed into multiple international fashion labels. Maintaining a bespoke and bridal service, Raishma also developed a ready-to-wear line for the premium high street market that required her expertise as a couturier to not compromise on the quality and design aesthetic.
Talabaya has been taking modest fashion by storm since they first launched at Pret A Cover™ Buyers Lane 2018! And ever since, it’s been a journey that modest fashionistas can’t get enough of. The unique designer, Mirka Talavaskova’s combines Middle Eastern fashion with European minimalist style. Known for her luxurious signature abaya’s, Mirka’s motto is ‘create a unique piece of clothing that can be combined with various pieces and accessories’.
Another designer who launched to the modest audience at Pret A Cover™ Buyers Lane 2018
Mix Furs is one of the most experienced producers of fur products in Russia. Their team has been working with all kinds of furs from Scandinavia, the USA, Europe and Russia since 1991, guaranteeing the quality of goods and services.
Based in the Kingdom of Bahrain, FAB Tailoring is known for providing stylish, simple, and feminine pieces for the young modest woman. Focusing on elegance and sustainability, each piece is designed to be styled in multiple ways. Their in-house tailoring services ensure that clients are treated to a fabulous couture experience every time. FAB’s commitment to standards of excellence is what you will see in their showcase.
Moda Bella design fashionable and modest clothing using materials sourced from all over the world. The specially curated pieces made for their special clients makes for shopping at Moda Bella a new experience every time.
Launched in 2014, POSE/ARAZZI is a crafted fashion brand that understands the difference between fashion and style. Cementing a strong vision since its inception, this Dubai-based independent fashion label presents an aesthetic that offers timeless designs without compromising a strong creative message.
The Muna Mattar brand can be defined as contemporary and modest with “Perfection in every stitch” – whether it’s choosing the fabric, designing a silhouette or creating a handmade embellishment. They only use the best natural fabrics and, with a keen focus on the production process, high quality is a part of the brand’s DNA. You’re in for a treat with what Muna has in store for you.
Trepezzi swimwear was founded in 2018 to bring luxury and fashion to two very important segments of the swimwear industry; sun protection & modest swimwear. Trepezzi’s mission is to protect customers from harmful UV rays while preserving their sense of luxury, fashion and modesty. Trepezzie will show you how swimwear is done with class.
Founded by Mosika Zeid; lawyer, entrepreneur and a mother; the idea evolved from her personal struggle to find affordable, trendy, quality modest fashion in today’s market. Desert Cove Fashion is now a leading go-to brand for modest wardrobe staples. Be prepared to meet a designer with a killer sense of practicality and exquisite style.
And a Special Royal Feature by: The Zay Initiative
United Arab Emirates
The Zay Initiative will treat you to a Royal experience with a rare collection of priceless Sultani original ensembles of the UAE. These pieces mark a traditional turning point in UAE history and now you get to witness it first hand. Founded by Dr. Reem Tariq El Mutwalli, published author, with over 30 years of experience in the arts and cultural heritage, The Zay Initiative aims to promote an understanding of the evolution and transformation of this rich region. Feast your eyes on the way real royalty dressed.
Partial List of Confirmed Speakers
In addition to networking with leading names representing iconic and disruptor brands from across every segment of the retail ecosystem, the finalists will also showcase their work in IFDC’s Pret-A-Cover™ Buyers Lane VIP fashion showcase and have the opportunity to win one of the highly coveted IFDC Awards on the opening night of Feb 13th.
VIP names confirmed to attend the event include Sir Richard Branson, Founder of the Virgin Group, Huda and Mona Kattan, Co-Founders of Huda Beauty, Jo Malone, Founder of Jo Loves, Mark Johnson, Global President, Molton Brown, Sumit Chandna, CMO of Aditya Birla, Massimo Piombini, CEO of Balmain,
Paul Kotrba, CEO of Seafolly, Chieh Huang, CEO & Co-founder of Boxed, Asil Attar, CEO of Al Yasra Fashion, Chris Folayan, CEO of Mall for Africa, Anthony Spary, Head of Retail CBRE ME, North Africa, and Turkey, Patrick Chalhoub, CEO of Chalhoub Group, Alia Khan, Founder & Chairwoman of IFDC and many more leading names in the global retail sector.
Pret-A-Cover™ Buyers Lane, The Retail Summit Edition
Date: February 13th & 14th, 2019
Venue: The Atlantis, Dubai
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